How to grow a Community

Christoph Krassnigg
2 min readJan 14, 2021

Many people are creating new Teamspeak or Discord Servers for their community to recognise how unsuccessfully they are. Why do people leave a community? Why does no one care about a community Server? We will cover these questions.

Why do people leave or are inactive?

Let us imagine someone wants to create a gaming clan, maybe by starting with a Discord Server. The person somehow manages to get thirty members online all the time, but still, no one is playing with each other. Why?

Discord is not the best choice. Members have the option to hop to a different server all the time. Because Discord is built that way, it is similar in some aspects to TikTok or Instagram, where the users' attention is at many different places.

If no one is chatting with a person on a Discord Server, they have no reason to be active. Having no interactions with anyone else is the biggest reason why gaming clans stick to Teamspeak. Thirty online users on a Teamspeak Server have a higher value than thirty online users on a Discord Server. Those Teamspeak Users have to connect to the server they want to manually, and if it gets to their habit to always connect to a server when they start their computer.
It gets their daily routine to talk with people on the server, if not then a good community leader will always talk to them.

Interactions

If users feel bored or do not interact with other users for a long time, they may leave a community and join a new one. So it is important to always write or talk as much as possible to keep the interaction rate high. Keep doing what the community is about with the members.

Why does no one join?

Marketing is challenging. The best way for smaller communities is mouth propaganda. When the user's friends join the community and are active, they may also invite their friends. During an online game, ask other people to join the TeamSpeak server. Not many wills, but some will stick around.

Conclusion

Interaction is the key. Also, make sure that members do not have an easy way to switch communities.

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Christoph Krassnigg

Developer at block42. Student. Java fanatic. Loves to write about techy things.